Resources>Reading/Literature>Media Literacy
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Ad*Access
Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Brain Brands: Designing Experiments that Test the Power of Well-Known Product Names
In this lesson, students learn about the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. Lesson using online resources from the New York Times.
Cause Célèbre: Using Celebrities in Media Campaigns Targeting Teens
In this lesson, students create public service advertisements featuring celebrities to address common concerns among teenagers in their communities.
Emergence of Advertising in America: 1850-1920
This database presents examples of advertising. It is browsable by category or searchable.
How Media Shapes Perception
In this VA STANDARDS-based unit high school students explore media bias, emotional impact of the news, and the influence of the media on children.
Making the Global Local
In this lesson, students learn about the marketing and production of the children’s television program "Sesame Street" in various countries around the world. Lesson using online resources from the New York Times.
Media Awareness Network
Resources and support for everyone interested in media and information literacy for young people.
Media Babies: Considering the Effects of Electronic Media on Infants and Toddlers
In this lesson, students discuss the influx of media products geared toward infants and young children. Lesson using online resources from the New York Times.
Media Literacy: Designing Your Own Internet Book Club
In this lesson, students evaluate the effectiveness of Internet book clubs,
present their findings to the class, and design their own on-line book club
(under the umbrella of a fictional television program) to encourage non-readers
to read more.
Lesson using online resources from the New York Times.
Medicine and Madison Avenue
This collection holds about 600 American ads for health-related products produced from about 1910 to about 1950. Don't miss the "suggestions for classroom use."
News or Propaganda?
In this lesson, students discuss objectivity and press responsibility. Lesson using online resources from the New York Times.
Powers of Persuasion, Poster Art from WW II
This online exhibit features 33 posters and 1 sound file from a more extensive exhibit that was presented in the National Archives Building in Washington, DC, from May 1994 to February 1995.
Traci's Lists of Ten: Advertisements
These assignments ask students either to write advertisements themselves or to think critically about the advertisements that they see in the media around them.
Traci's 8th List of Ten: Ten Ways to Use An Old Stack of Magazines
These are some writing assignments that ask students to consider a particular magazine, generally to hone their analytical skills by writing an analytical, expository or persuasive piece.
Traci's 22nd List of Ten:Ten Television Analysis Writing Projects
Some assignments are for students who are comparing two shows, and some invite comparisons among several shows.
Traci's 45th List of Ten: Ten News and Journalism Interrogations
These assignments aim to help students evaluate the news they see in meaningful ways that lead them to their own conclusions and questions, rather than simply accepting whatever they see or hear.
TV without the Television: Examining Internet Advertisements and Technologies
In this lesson, students will consider their own understanding of advertising on the Internet. Lesson using online resources from the New York Times.
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